Twelve years of work in digital marketing, AI-powered growth systems, and business architecture — with the press features, frameworks, and benchmark results to show for it.
Member and contributor on digital marketing, AI, and business growth strategy.
View Forbes profile →Forbes Agency Council, March 2026.
Read on Forbes →Featured on entrepreneurship and marketing innovation.
Business and marketing thought leadership coverage.
AI and digital marketing strategy.
How to Turn Artificial Intelligence Into Your Most Profitable Employee. Published.
About this book →The definitive guide documenting the three-layer methodology in full.
About this book →A proprietary three-layer methodology (Foundation, Walls, Roof) for building integrated business growth systems. Developed over 12+ years, deployed across 300+ businesses in 40+ industries, responsible for $96M+ in documented client revenue.
View the framework →Pioneered the use of AI for reactivating dormant CRM databases at scale. Performance-based model. Generated $600K from dead leads in 90 days for a single client.
Documented, measurable results across 300+ business engagements in 40+ industries over 12+ years of operation.
Ranked #1 for "SEO + [city]" in every major Australian metropolitan area under Joel House Search Media / Xpand Digital.
Retention rate sustained while operating on performance-based engagements — clients renew because the architecture compounds.
This page is actively maintained. For press inquiries or speaking requests:
Email joel@xpanddigital.io